If Facebook regularly makes changes to its interface, the new newsfeed, already in the hands of some users, is a real change. Simplification, visibility and customization are the objectives of the social network.
On the Facebook blog , Chris Turitzin, product manager of News Feed, says he works to "improve the ranking algorithms to better differentiate the posts of pages and posts of friends."
Then he advises administrators Pages favor of publications with the "Share" that includes a photo thumbnail, rather than just status "text" written with a link. To attract the eye of the user, and promote the "click".
Development of visual content
Administrators Pages, such as trademarks or media, will have to comply with these recommendations, since the new newsfeed favors a visual content. New graphics and more vibrant colors should take place. The images are larger, their legends over and profile picture shifted to the left.
In general, the new Facebook wants more visibility, with the focus on the activities of friends. The information could fall by the wayside, as beloved fan pages, additions of friends or check-in (location of the friend) are now clearly displayed in the newsfeed. "Every news has been redesigned to highlight what your friends are sharing" promises Facebook.
Facebook screen capture
The new additions of friends now appear clearly in the newsfeed.
Customize Facebook
Beyond visibility, Facebook has sought to focus on customizing the news feed, there is the biggest news.
It will be possible to sort the contents displayed in the newsfeed. Before, it was limited to sorting "Latest" or "Featured", not always easy to differentiate between one and the other. In the new News Feed , the "Most Recent" sort is still there and class news in reverse chronological order.
But other functions appear: "All Friends" which displays only the news from friends, then excluding pages and groups, "Photos" which passes only photos of friends and fan pages, "Music" to keep current events followed artists and music played by friends ... and many others.
Screenshot facebook
The tool bar on the right to filter news to sort content
Standardize all media
One of the weaknesses of Facebook compared to its competitors were weak interface on mobile and tablets too different from that on the web. With this update the News Feed , the Group ensures that the user "find the very face of Facebook on all platforms: mobile, tablet or the web."
This standardization is especially marked by an identical menu directly inspired by the mobile carrier. Features and database links are always at the top left, but in addition to that also found Chatterbox previously placed in a toolbar to the right.