The betrayal of a partner had forgotten to market fake user accounts, through the name of the bird logo ... While Twitter took his first steps on the stock exchange, close up on little-known aspects of the social network.
It is finally the big day: between Twitter on the New York Stock Exchange , at $ 26 per share, after raising its IPO price. The opportunity to return to some interesting and unknown characteristics of the social network, which is compared more to Facebook.
Behind the creation of Twitter, a story of betrayal
Jack Dorsey is considered the main character behind Twitter. It is actually the one who was the "vision", it was actually one of the links in the chain, along with Evan Williams , Biz Stone and a forgotten player in history, Noah Glass . According to the official legend, Dorsey explained the idea to his colleagues to Twitter Odeo, a podcasting platform co-founded by Williams and Glass. But a book by Nick Bilton tells another story: that of a conversation in a car with Noah Glass in 2006, in which he describes a service for publishing articles. And it is that Glass had the idea to add the service conversational dimension.
Thereafter, it is Glass who sold the project to his partners and managed operations, Biz Stone engaged in design, programming Dorsey and Williams ensuring the business dimension. Glass is, once again, that is the name of the site flipping through a dictionary.
At launch, threatening to leave the project, Dorsey manages to oust Glass. "It's him or me," he said roughly to Williams, who was persuaded because Glass through this difficult personal time phase that makes it vulnerable, her marriage flapping their wings. It is fired, which will lead straight to depression. Dorsey became the first CEO of Twitter in 2007, until 2008, before being himself dismissed by Williams. It still retains the presidency of the board and a 4.9% stake.
Noah Glass, he did not even attend the founding meeting that preceded the IPO roadshow before. Everyone has forgotten.
Jack Dorsey almost quit Twitter to become a stylist
The co-founder of Twitter rogue almost Odeo leave before the official birth of the social network to become a stylist. He is passionate about fashion, yoga, sewing, botany, massage, and dreams of becoming mayor of New York . The bulk of his fortune, estimated by Forbes at $ 1.3 billion, does not come from Twitter, but the company he created thereafter Square , a mobile payment solution that Dorsey could also introduce public in 2014.
Many non-active users
The site boasts 232 million active users per month, slightly more than 40% are online every day and 76% from mobile. Twitter estimates that less than 5% of the accounts of its network, about 11.6 million are fake, but rather outside estimates suggest 20 million fake accounts . The fake accounts are a real market, valued at $ 360 million in a study . Indeed, there are companies that specialize in creating fake accounts and selling fake or false retweets followers. On average, 1,000 followers to buy and $ 18.
Moreover, it is still necessary to know what actually an active user. In France, a study Aura Mundi example shows that only 5% of users are active, and among them 41% have less than 10 followers and 63% read tweets less than once per day.
The bird logo is called Larry
Twitter logo was chosen as a little bird, war tweet in English means the "chirp" birds. Its logo was named Larry, in honor of basketball great Larry Bird ( bird , bird in English).
Twitter may be more effective than Facebook for advertisers
According to Forrester , 60% of companies are present on Twitter in North America, but only 55% of marketers are satisfied with its added value, and less than half are satisfied with the site as a marketing partner. But it is more than Facebook and research institute believes that the company has a real playing card to advertisers: "Twitter is heading in the right direction ... And if he can help professionals build real connections with their customers more than just broadcast commercials, then Twitter could become the reference site for the type of social marketing professionals crave - the kind of social marketing that Facebook as we left behind. "
On Twitter you can subscribe to alerts
It is possible to subscribe to alerts on Twitter , a feature which does not miss an urgent and important information (crisis, natural disasters ...). Only a limited number of accounts (U.S. Department of Homeland Security, WHO, various NGOs ...) are allowed to send alerts of this type, the user receives SMS and as a push notification on his smartphone. Alerts also appear differently from other messages in the flow of news: they are marked by a small orange bell.
