Facebook has been offering mobile messaging application WhatsApp for approximately € 14 billion. Launched in 2009, the service has 450 million monthly users and wins a million every day.
Facebook on Wednesday announced the largest acquisition in its history. He put on the table the enormous sum of $ 19 billion for the application of mobile messaging WhatsApp . This merger "will allow us, with new eye-catching mobile services even connect more people in the world" and "help strengthen both services," said CEO and founder of the world's largest social network, Mark Zuckerberg , presenting Operation analysts.
Facebook will pay $ 4 billion in cash and $ 12 billion in shares to buy this popular application and growth. The remaining 3 billion will be paid premiums Facebook shares to the founders and employees of WhatsApp over the four years following the closure of the transaction, expected this year. The boss-founder January Kum also come to the board of the network. If the operation fails, WhatsApp will receive $ 2 billion in compensation.
"The size of the transaction is really impressive, and it will be talked about a bubble," responds Greg Sterling, an analyst at Opus Research, noting that Facebook was taking a risk because "in social media, there is the thing to mode, and the following year, it may be another application. " At the NYSE, the Facebook share was also 2.57% to 66.31 dollars to 0030 GMT in electronic trading after closing.
One million new users per day
"WhatsApp is going to connect a billion people. Services that reach this level all have an incredible value," replies Mark Zuckerberg, which boasts "an extremely high quality product" and "a very important communication network" very popular especially in Europe and Latin America. "Over time, people will pay for it," he predicts. CFO, David Ebersman , recalled that WhatsApp began to introduce paid subscriptions in some countries, even if "maximize revenue is not the short-term priority" for the application that is above all expand its network.
For almost five years, WhatsApp is already claiming more than 450 million monthly users worldwide, and wins a million more each day as Facebook, which says it sends a message number "close to the entire volume of SMS global telecom operators. "
The most expensive acquisition of Facebook, which recently celebrated its tenth anniversary, was previously the sharing app Instagram photos, paid $ 715 million in 2012. The social network expects to have the same approach with WhatsApp with Instagram: the application will retain its brand and continue to operate independently and in parallel to the implementation of existing messaging Facebook.
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